Monday, May 12, 2008

Chattering Clusters - Clans and Tribes....


'Chattering Clusters' is my term for people who incessantly chatter to each other on the web. They form clusters of hundreds or even thousands of people who are vaguely known to each other. These clusters become a network. Which really means the stronger the chatter the stronger the network. Equally the more chatter the greater the sense each person has of 'belonging' to a cluster. As people realise they enjoy this sense of 'belonging' they form Clans and then Tribes within their clusters.

Chattering Clusters are a new form of an old behaviour. In the past we have seen Church Services, Community Meetings, Telephone Trees, Tupperware Parties, etc all serve as the vehicle for chattering clusters. History has taught me that people like to feel they belong to such clusters. It is no less true today. Indeed as clusters form some members become closely knit and form their own Clan within a cluster. With these closer ties often comes a clear and common purpose and so they tighten their membership further and become a Tribe.

This blog is about Chattering Clusters - their Clans and Tribes.

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