Chattering Clans 1 - Chattering Tribes 0

The Clans beat the Tribes in Democratic Primaries for President of United States. There is absolutely no surprise in that result. The only surprise is that it took so long for the result to be declared.

The Chattering Clans voted for Barack Obama because he offers 'change we can believe in'. The Clans are quick to form and quick to flip but they want to belong to the Obama conversation because it is all about change. Chattering Clans want change and they want it now! They want an end to the reign of President George W Bush in the Oval Office and they want it now! So they voted for Obama and they will in the fall general election. Let's be clear about this result they are not voting for his liberal ideologies or for his Democratic Party per se. No they are voting for his method of communicating with them. They are voting for his attempt to hold a conversation with them about their future. My reference to 'they' here is anyone and everyone - it could well be 'you'. Anyone and everyone across age, race, gender, regions, etc there is no divide here if you identify with the message of change then you will have voted for Barack Obama. You or they who voted for Obama are being told by the expert political pundits that you do not know this man Obama nor his story and so you may not vote for him in the fall. These pundits could be correct but, I am sure they are wrong. They just do not get it - they do not understand the flat world of the internet, Web 3.0, and definitely not the world of Chattering Clans. You and they do not have to know Obama all you need is to trust his message and the way he engages you in conversations about your future.

The Chattering Tribes voted for Hillary Clinton because she offered them a familiar voice and face. She offered them the Clinton brand. She was their safe bet because they, or you again if you voted for her, wanted a woman candidate with a sound record on social justice issues. She did a super job of appealing to the fear of change that she helped to build up within the Chattering Tribes. Clinton offered change - she offered you the first woman President and that was as appealing to many as her message. But the Clinton message was largely negative, defensive, and had none of the expansive element of change that Obama offers. This suited the Chattering Tribes because they want a more measured version of change. They want to be reassured that the change they need to accept will be good for them. They want to be convinced that the next President is capable, experienced, and up to the job. Well they lost the argument.

So it is Clans 1 and Tribes 0.... The big question is will the fall election be a repeat run of this process wherein the Clans vote for Obama and the Tribes vote for McCain. If that is to be the case, and I think it is highly likely, then you can pencil in a scoreline of Clans 2 and Tribes 0.