I have a real C21st challenge ahead. Pitch a new way of doing business to clients who, in the main, are still doing business the old way. Here is my pitch...
Richard Lipscombe is an online asset for you and your company. He works online and occassionally onsite. He will travel to other countries and regions but sparingly. He believes in digital business models because they are cost efficient and effective. He runs a spartan business model.
Richard has developed business models in heathcare and social networks. Otherwise he works on issues as directed with a simple three phase approach. Clear, hold, and build. Clear out the old ideologies to allow new ideas to breath. Select the best of these ideas to go forward by placing them into context. Design a framework for action to develop the potential of these ideas. Hold these ideas within a business model. Construct prototypes to test them. Test them to breaking point. Reframe these ideas as executable initiatives for the business. Build these ideas into new revenue streams.
Richard has also developed a social networking model. He has studied the ways people gather on and use Web 3.0 links. He has identified three patterns of conversations that can impact your business. These are Chattering Clusters, Clans, and Tribes. Clusters form on Twitter, Facebook, MySpace, YouTube, LinkedIn, Ning, etc. They can have 150 or so people in them chattering about all manner of things. Within these conversations they trash products, services, and brands they dislike and praise those they like. These conversations are full of positive and negative viral marketing. Clusters form with a low level of trust. Clans have a slightly higher level of trust and are populated by the early adopters of new ideas, technologies, products, and services. They form and implode quickly. Tribes are purpose built – they tend to be built to last and populated by people who have common ideologies or shared values. Environmentalists tend to form into tribes because they are dedicated to saving the planet from the worst effects of Climate Change, etc.
Engaging Richard to work with you on your problems is simple. Contact him by email at the above address – setout your issue in the email. He will reply by email stating where and why he might be able to help or suggesting some other course of action for you and your company.
