Chattering Clusters - The Blog...

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Did you notice the world changing right before your eyes - I must admit it took me a while to really see it and then some time to really get it!
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This is a blog about Web 3.0 social networks and how they are changing the nature of social cohesion and consumer decision making. Chattering Clusters is my term for what is happening on the world wide web as people chatter incessantly to each other about products, services, politics, beliefs, values, etc.

I identified what I thought was an annoying trend of people simply chattering rather than engaging each other in meaningful discourse. But then I realised these were meaningful conversations - they just were nothing like what I was accustomed to seeing or hearing. I spent about 12 months reviewing what I had seen and heard over the past few years. It was a revelation!

I began to realise that 'Chattering Clusters' were a new form of networked community. These networks were facilitated by internet connections rather than face-to-face contacts. These networks were full of chattering noise unless and until you joined a cluster. These clusters were quick to form and just as quick to implode. However those clusters that did not implode usually formed into Clans and later into Tribes.