Can you benefit from Chattering Clusters?

You would like to know if YOU can benefit from your Chattering Clusters - right?

Well you already benefit as a consumer. You are informed by the Chattering Clusters on the world wide web. You have joined a global Clan with your participation on Facebook. You have become part of a local Tribe with your Twitter, Texting, or SMS messaging. All these are digital warrior tools. All these tools give you access to information that you trust about a whole array of goods and services. All these tools have linked you into social networks that replace your need for marketing, advertising, or brand loyalty. You are being informed by your Chattering Clusters.

In business you can also benefit from Chattering Clusters. All you need do is to translate your consumer behaviour into your business models. First you need to stop marketing and selling your brand because you know that no one out there cares a hoot about it. You need to be both 'relevant and remarkable' to your future 'nanosecond consumers' who are being informed by their Chattering Clusters.

So here is my free gift to you - you may need to read the highlighted sentence below several times: then go away and, come back to it again and again. Why? Because your business brain is NOT wired to receive this message. You have to push it right through your brain and way back into your cortex. You have to beat up on your ego and in the process jettison a lot of what you think you know about doing business. Why? Because you can see that your business needs to change the way it goes about engaging with C21st consumers or else there will be no growth over the next decade.

You need to connect with Chattering Clusters not with consumers!