Selling to nanosecond consumers....

Business today is all about selling the nanosecond consumer who lives within the Chattering Clusters on the web. It is simple really - all you have to do is get these Chattering Clusters to obsesses about you, to make up stories about you, to chatter about you in a positive light, and to enthuse their Clans and Tribes about your products and services. If they do that then you are being networked by the best in the business - you are being recommended by, and to, 'nanosecond consumers'.

Some things have changed for sellers today and you should be aware of those changes. Brands, and especially Brand You, are being trashed within the Chattering Clusters. Self promotion is inculcated into 'negative story lines' amongst the Chattering Clusters. Brands are trashed because it is no longer cool to differentiate yourself from others - today's top stories are all about inclusion and belonging. Trust is based on the sense of being connected to a Chattering Cluster not buying a brand name product. Brands are still used to identify products and services BUT nanosecond consumers no longer identify with these brands. Nanosecond consumers identify with a Clan or a Tribe which they connect with on Twitter, Facebook, and Ning. Clans and Tribes are social networks that exist in virtual and real space and time. These groupings are essentially digital communities wherein social mores and consumption patterns are formed.

The nanosecond consumer is the product of social networks that extend around the globe - networks that can have thousands of people connected to them. Village Square conversations have gone global - the Chattering Clusters talk about everyone and everything, everywhere. The Clans talk about everyone and everything around the globe. The Tribes talk about everyone and everything connected with their purpose so they are more focussed on their own community they are more local. But everyone is promoting or demoting someone, something, or somewhere.

If you want nanosecond consumers to buy your products, services, or you - belong to their clusters, clans, and tribes. How can you belong? You need a story that they can tell and retell - a changing story about new experiences and happenings that relate to you and your products or services. If you are talked about in a favourable light then you belong. If you belong then you are selling directly to the 'nanosecond consumer' and your business deals are done in the blink of an eye.