Switch to new age marketing....

Times are tough yet companies continue to waste millions on marketing...

Consumers are not watching, listening, or paying attention to YOU. They simply do not care what YOU say or do they are out of your loop. So do yourself a favour and go into work on Monday and slash, better still obliterate, your current marketing budget. Put everyone in marketing who does not deal directly with your customers on a redundancy package.

Why? Because if you don't you should start looking for a new job yourself. The simple truth is your job now depends on revenue generated from nanosecond consumers who are digital warriors not mass marketing junkies. The mass market is dead. Brands are dead. Value adding is dead.

Welcome to the exciting new age living in the flat world of the internet! A world where everything can be sourced from everywhere. A world where time is more important than choice. A world where value is more important than price. A world where trust is the key ingredient in a purchase - this trust comes from word of mouth or viral marketing not what you currently do to support your Brand or current Revenue Models.

Go into work on Monday to either clear out your desk or to clear out your C20th marketing regime!